popchips, meet the LA Marathon

By now you've probably tried popchips, the delicious snack chips with half the fat of potato chips. They're not fried, nor baked, but popped. Healthy and tasty all at once. I've been a fan for a couple years, so you can imagine how excited I am to announce that popchips is now part of the LA Marathon. Not only that, but we're collaborating on a number of super-fun activations. That's marketing-speak for cool things that you, the runners, get to enjoy. I'm not going to spill the beans yet on everything we're doing together, but I can tell you that they're bringing their legendary poplock dance crew to the event just to pump up the energy on race day. Stay tuned here for more news on popchips and the LA Marathon.

Peter