The LA Marathon will hand out goodies this year, but without the attached bags. After really looking at what many events call “goody bags,” we felt we could do better for our participants. Typically, these plastic bags are filled with a bunch of paper flyers and possibly a few things that someone would actually be interested in. In the case of the LA Marathon, 50,000 participants and volunteers mean that “goody bags for all” create a colossal amount of waste and don’t significantly improve the customer experience. So we’re cutting the waste and improving the experience, all at once. We’ll make sure everyone gets their goodies from Honda, Clif Bar and other partners while we give the environment a break.