Tuesday, January 12, 2010

Make the LA Marathon course your own


After Stacy, Ginger and Theresa's holiday run of the LA Marathon course, along with Jimmy Dean's 5,000 calorie course expedition, I've come to expect that our runners will start to take ownership of the route. So it comes as no surprise that two of my favorite bloggers and Twitterati, @chicrunner and @LARunr, have started running parts of the course while writing and tweeting about it. In my opinion, a measure of a brand's success is the extent to which customers co-opt and personalize that brand. I'm thrilled to see that starting to happen with the Marathon. Go forth and create your own LA Marathon, folks. I'm here to tell you that I will happily support, and promote, your endeavors. And if you should find yourself on Twitter, be sure and give a shout out to our two friends. Here's LARunner's blog post about the jaunt.

Peter

6 comments:

Billy Burger said...

Jimmy Dean's FULL course tour (and eating binge) will not and cannot be topped...ever. I bow to him. We're a low budget art film to his Avatar.

Thanks for linking Peter - excited more than ever about the new course!

cat. said...

i tweeted l.a. marathon a question about doing a run from dodger stadium. didn't get a response. looking to iron out a few details before i take a group there. anyone i can talk to?

Chic Runner said...

Thanks for the shoutout Peter. I'm excited to run LA and know that a lot more people are excited about the new course!

Should be a great day and hopefully we'll have the great weather we experienced while running the course as well.

Jose Maldonado said...

Awesome! Looking forward to the tweet-up run next Tuesday. Gonna be great! --JoseMaldonado

Anonymous said...

this is awesome. can't wait. as a native angeleno and first time marathoner -this should be a rite of passage for anyone who says they know LA. the 405/ 101 commute just don't cut it...umm hmmmm

zbsports said...

thanks for sharing some twitter account in your post...i will follow that twitter and have some good twit...:D